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  2. The Power of Words: Craig Grossman on Crafting Persuasive Messages

The Power of Words: Craig Grossman on Crafting Persuasive Messages

Dec 27, 2023

In this episode, host Gayla Scrivener is joined by Craig Grossman. The conversation covers various topics, including the significance of understanding customer needs, the power of persuasive writing, and the role of reputation management in the digital era.

Craig has been a sales pro for most of his adult life. He owned and managed a gourmet foods brokerage company called Evergreen Fancy Foods, Inc., selling to retailers across the N.W. states with a team of 6 sales reps. But after 30 years, it was time for a new challenge! He discovered copywriting in 2016 and earned copywriting certifications primarily through AWAI. Craig sold his sales business in January 2020 to become a full-time copywriter.

Craig is now a StoryBrand Marketing Guide. He loves helping his clients create brand narrative strategies, compelling website content, and sales copy for local and national companies. His favorite niches include financial planners, accounting firms, B2B, and professional services. 

Here are some highlights from the episode:

  • Craig shares how he helps businesses create more compelling websites and marketing content using StoryBrand's 7-part brand messaging system.
  • Craig emphasizes that he is a certified SEO, UX, and Sales Enablement Copywriting Specialist, and he offers free feedback to aspiring copywriters as a way of giving back.
  • He reveals his biggest reward in pursuing his dream lifestyle and shares his advice for those considering starting their own business.
  • Craig reflects on his biggest challenges and the lessons he has learned along the way.
  • He recommends a favorite resource, the Accelerated Program for Seven Figure Copywriting, which played a pivotal role in his career.

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This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!