Feb 10, 2021
Pricing expert, Paul Klein of the Pricing is Positioning Podcast joins me this week to discuss how knowledge-based businesses should be pricing their services.
If you struggle with being stuck in the antiquated hourly rate modeland feeling like you’re never getting ahead, then this is most definitely the episode for you.
Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist, he has been a lifelong entrepreneur. He has experience starting and scaling a successful SAAS company as well as consulting some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands,
Paul helps consultants, freelancers, and solopreneurs price their services and stop under charging so they can build their 7-plus figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.
Often, we take our expertise for granted and commoditize ourselves in the marketplace. Paul shares the pricing models he teaches:
Paul indicates that the first price you see or hear anchors the entire prospecting conversation. Learn what an anchor bomb is and how to use it.
Enjoy!
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Resources Mentioned in this Episode:
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Marketing Resources: